Ratings competition is fierce in Japan, where viewers constantly demand innovative programs. For this reason, many Japanese shows have a relatively short life span. One exception is "Show by Shobai," NTV's fast-paced quiz show that airs every Wednesday night. While watching footage taken on-site at small businesses in countries throughout the world, panelists must quickly answer questions about the exotic products and services being seen. Local versions of this wildly successful program can now be seen in Italy, Hong Kong, Thailand, and even China, where the show is viewed weekly by over 160 million people.
